Advertising Sucks! Long Live the Web!

Mike Cheney

How much an ad in the Yellow Pages cost? How many questions you expect that this investment for each day? 1? 10? 100?

What is a small advertisement in the local newspaper or magazine? They do not come cheap. When did you hear the last time, a seller of advertising saying:

“If you are not satisfied with the sales volume and answers that are ad-I’ll give you your money.”

How many times have you ever heard a salesman say Ad:

“I’ll tell you exactly how many people in your advertising, how long they read it and the ad they were looking to start your ad before reading. You can develop the profile of your potential customers. ”

Unlikely is it? But that’s the kind of information you have on your hands on your site.

Cher is a dirty word. Nothing is less about costs – everything is relative. After a great profile on the website can not only bring you more customers and turnover, but it can be seen, increasing the size and stature of your company.

As the owner of companies, of course, you want for your site at the top of search engines – everyone wants to be taller than their competitors – what you put on this value?

Be sure to place an advertisement in a magazine and asks the seller:

“Can you guarantee me more revenue? Give me my money, if people read ads, but not my purchase?”

It would simply not happen. And yet, there is much skepticism around the Web – I come every day.

“Mike, we have our fingers burnt in the past and even if I like what you say I know where you’re not one of the cowboys?”

Finally, nobody will ever buy something, person, unless the confidence of the buyer is establsihed – indifferent, which is sold. And the only possibility for the confidence that the purchaser is developing a lasting relationship based on trust, two channels of communication and transparency of information.

I do not think the marketing of the site, or should be, a black art. I do not think Copywriting accountants are black or the arts. They are simply things that, if you wish, done enough, you need professionals to do.